Description: This presentation is an open forum, session 59OF, from the 2004 Spring Meeting of the Society of Actuaries, held June 14-15 in San Antonio, TX. The life insurance and annuity marketplace has become increasingly competitive. At the same time, distributors are exerting more clout. The panelists discuss their perspectives, from the view of the product development actuary, the marketing and distribution executive, and the actuary in a marketing role, on how product development actuaries are experiencing difficulty in designing profitable products that are saleable. Discussion from participants is included. From the Record of Society of Actuaries, Volume 30, No. 2.

Description: This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds the marketing allowance for the product or until the point at which the AVERAGE cost of all sales exceeds the marketing allowance for the product?

Description: News Direct chairperson's column discussing recent activities, future plans, and the new officers of the Marketing and Distribution Section of the Society of Actuaries.

Description: Chairperson’s column discussing the Marketing and Distribution Section initiatives.

Description: Discussion of work site mortality— including risk classification and underwriting methodology decisions which affect the appropriate mortality assumptions

Description: Presented at May 1996 Spring Meeting. This discussion focuses on the NAIC model illustration regulation and the ASOP. Topics include: Adequacy of the model law, liability of the illustration actuary, and Generally Recognized Expense Table.

Description: Discussion of new individual life, annuity and disability product developments designed to meet conditions in today's market. This article was presented at the Spring 1975 Meeting in Los Angeles.

Description: 1999 SOA Annual Meeting, San Francisco. This is Table 1 Product/Channel Directory that is associated with Building Bridges with Session 136IF: Building Bridges with Alternative Marketing Methods

Description: Discusses bancassurance in the United States, after providing a brief background about it in Europe.

Description: Presented at the April 1985 Spring Meeting. More agents are becoming independent. Discussion covers how to support and do more for them, and their impact on product design.